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What Hostage Negotiators Can Teach Crisis Communications Specialists
By: Mihaela Grad
01/10/2012 - Strategies used by hostage negotiators can come in handy in issues and crisis management, according to Harvard Law School's Program on Negotiation. While this approach may appear extreme to communications professionals, a closer look at the lessons outlined in "Crisis Communication - How to Avoid…
Do you want a marketing campaign all about you?
By: Andrea Mollett
01/09/2012 - We often fall into a pattern of thinking "it's all about me." It's easy to do. Companies and brands are capitalizing on that same thinking in marketing campaigns. Instead of marketing a product to the consumer, the campaign makes you and your relationship with that…
What We're Reading: Professional Resolutions for the New Year
By: Beth Doriani
01/06/2012 - Not yet a week into 2012, we are astounded at the very public PR blunders of large corporations so far: Take Pepsi for example. According to Pepsi's attorney, Mountain Dew will dissolve a (dead) mouse. It's the company's defense against a lawsuit in which a…
What We're Thinking: No Comment
By: Christi Dixon
01/04/2012 - We've engaged in a spirited debate this week over this recent New York Times article on the media relations strategy of TLC's director of public relations. In an era of transparency, does her "no comment" strategy hold up? Several of us weighed in... we'd love…
11 Classic Carols - Reputation Management Style
By: Maggie Brandt
12/22/2011 - Perhaps it's the excessive amount of cookies we've been consuming, or the knowledge that we are just hours away from a few days off, but we are are certainly the holiday spirit. On that note, we'd like to present you with our reputation mangement-inspired rendition of our…
St. Louis Greenprint Report Highlights Economic Sustainability for Region
By: Christi Dixon
12/20/2011 - Last week's launch of the St. Louis Greenprint 2012: An Action Plan for Growing Our Region's Green Economy heralds a tremendous opportunity for the St. Louis region. Following the lead of Silicon Valley, Denver and Portland, St. Louis is now considered an early mover…
What We’re Reading: Employee Communication
By: Maggie Brandt
12/16/2011 - Often when people think of how a business communicates, they think externally: what the company advertises on TV, how they respond to customer complaints or what they say in media interviews. Yet, one of the most important audiences a company communicates with is its employees.…
Third Annual Benetwit was the best one yet!
By: Jessica Hartman
12/15/2011 - Last week, Standing Partnership hosted our Third Annual St. Louis Benetwit (a tweet-up for a good cause) to benefit the United Way of Greater St. Louis, and the event was, once again, a great success. The event, held at Third Degree Glass Factory, included complimentary…
Companies Can't Abandon Social Media's Front Lines
By: Ashlyn Brewer
12/12/2011 - If companies weren't scared of social media before, they'd definitely be shaking in their boots after reading this recent Forbes article on the Alec Baldwin/American Airlines scuffle -- "Companies Can't Win the Twitter Wars." The article portrays Twitter as the Wild West of consumer opinions,…
Embracing GRI Sustainability Reporting: What is GRI?
By: Kristin Gumper
12/06/2011 - As we head into the holiday season, December marks an important time for Standing staffers. We're reflecting on our 2011 performance and identifying goals for the coming year. We're also counting our blessings and thinking about the ways we can give back. In 2011, I…
