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Can Opposing Sides in Agriculture Unite Behind a Common Cause?
By: Jessica Hartman
02/17/2012 - This week, agriculture-related discussion has been abundant on our blog (see Nick's post and Julie's post). And, to continue the conversation, we'd like to share an interesting NPR article we read this week. In "How Two Bitter Adversaries Hatched a Plan to Change the Egg Business,"…
What We're Reading - Komen Foundation Crisis Communication Case Study
By: Ashlyn Brewer
02/03/2012 - This week our team has watched the Komen Foundation's Planned Parenthood decision, backlash and subsequent reversal closely. And while we all have a stake, and our own personal opinions, regarding the women's health implications that are part of the larger conversation, we were equally fascinated…
What We’re Reading: Your 2012 Communications Make-Over
By: Beth Doriani
01/13/2012 - I don't care if it's your gym's 2012 slogan, a new marketing campaign, or advice from your mom, if I hear the phrase, "New Year, New You" one more time, I will scream! Go ahead, test me. But because it is that time of year,…
What We're Reading: Professional Resolutions for the New Year
By: Beth Doriani
01/06/2012 - Not yet a week into 2012, we are astounded at the very public PR blunders of large corporations so far: Take Pepsi for example. According to Pepsi's attorney, Mountain Dew will dissolve a (dead) mouse. It's the company's defense against a lawsuit in which a…
What We’re Reading: Employee Communication
By: Maggie Brandt
12/16/2011 - Often when people think of how a business communicates, they think externally: what the company advertises on TV, how they respond to customer complaints or what they say in media interviews. Yet, one of the most important audiences a company communicates with is its employees.…
What We're Reading: Tis the Season
By: Beth Doriani
12/02/2011 - The holidays are upon us. And, yes, while this means that a number of local radio stations will be playing Christmas music from now until December 25, there are other implications for both businesses and consumers this time of year. Big-name brands have released another…
What We're Reading: Brand Positioning
By: Maggie Brandt
11/11/2011 - As some chilly and rainy fall weather has hit us full force this week, we at Standing have enjoyed staying cozy indoors and reading about one of our favorite topics - brand positioning. Check out a few of our favorite links below. Organizations develop visual…
What We’re Reading – Women in Business
By: Beth Doriani
10/21/2011 - Standing Partnership is an office of 25 intelligent, driven professionals, many of which are women. In this week's What We're Reading, we take a look at what makes women successful in the current business climate. This week on the Harvard Business Review blog, experts on…
What We’re Reading: Oct. 10-14
By: Ashlyn Brewer
10/14/2011 - With the recent passing of Steve Jobs, I've been thinking a lot about the way technology has revolutionized our professional lives. Imagining life before personal computing and the Internet is almost unfathomable. When forced to consider life without that access, I imagine early communications professionals fighting…
What We’re Reading: Harvesting Agriculture and Nutrition Trends in the News
By: Beth Doriani
10/07/2011 - To kick-off our first What We're Reading post of October, we're going to roll with a harvest theme. After all, we don't pick apples, carve pumpkins, and sit on hay bales during any other month of the year. So, to honor this month's bounty, we've…
