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3 Ways to Make Internal Newsletters More Effective
By: Nick Sargent
08/31/2011 - Not long ago internal newsletters were simply feel-good vehicles to celebrate employee birthdays, announce Christmas parties and give the CEO a forum to thank employees for their contributions. During the last few years, that's changed. As the rapidly evolving information age requires quick, innovative action…
Four Ways to Use QR Codes in B2B Marketing
By: Beth Minnigerode
08/30/2011 - About 28% of all smartphone users have downloaded apps to read QR codes. However, a majority of that growth has been among the tech savvy within the consumer products world, thanks to coupon and contest offers. There certainly are useful applications of QR codes in…
How I Started Standing: Maggie Brandt
By: Maggie Brandt
08/29/2011 - When I was preparing to graduate with a degree in communication in May 2008, I thought I would be rolling in job offers... and then the recession hit hard. I quickly discovered that good grades and the resume I had been building for years didn't…
What We're Reading: August 22-26
By: Ashlyn Brewer
08/26/2011 - I've been told that the best way to become an excellent writer is to read significantly more than you write. Well, we write a lot at Standing, so it stands to reason that we also have to read a lot to sharpen those skills. Here…
What We're Thinking: Sustainability Tips
By: Nick Sargent
08/25/2011 - Sustainability isn't just a value we help our clients communicate; it's something many members of the Standing Partnership team embrace in our own lives. Earlier this summer, my wife and I purchased a used push reel lawn mower for handling our small south St. Louis…
Google: Good, Evil or Just a Business?
By: Mary Phelan
08/24/2011 - Is Google one of your best virtual friends? If so, you might want to get to know this behemoth of information gathering a little bit better. "How Google Dominates Us" in the August 18, 2011 issue of The New York Review of Books, is a…
Crisis Communications Triage: Learning from Joplin’s Case Story
By: Christine Luelf
08/23/2011 - What do you do when the unthinkable happens? Despite having a carefully constructed crisis communication plan, do you act on it? Do you get the binder off the shelf? Mercy had the unfortunate opportunity to test its crisis communications plans first-hand at approximately 5:30 p.m.,…
What Two Months Can Give You
By: Kristin Gumper
08/22/2011 - This summer, I was fortunate enough to leave my Standing family for two months (with pay!) No, I wasn't sick. And no, I wasn't with child. How? Through a benefit that few companies have, especially in today's rollercoaster economy... Standing's sabbatical program: After seven years…
What We're Reading: Aug. 15-19
By: Jessica Hartman
08/19/2011 - This week's What We're Reading focuses on social media. An AdAge article notes that ComScore started publishing data on YouTube's channel partners earlier this week. Although the article is careful to note that experiences with TV and YouTube are very different, the new data…
A Little Pizza Goes a Long Way
By: Julie Layton
08/18/2011 - Earlier this month, my colleague, Gretchen, wrote a post about Standing Partnership's sixth year of supporting the annual KidSmart Push for Pencils campaign, which provides 90,000 St. Louis-area children with the school supplies they need to have a successful school year. We are so proud…
