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What We're Reading: Aug. 15-19
By: Jessica Hartman
08/19/2011 - This week's What We're Reading focuses on social media. An AdAge article notes that ComScore started publishing data on YouTube's channel partners earlier this week. Although the article is careful to note that experiences with TV and YouTube are very different, the new data…
A Little Pizza Goes a Long Way
By: Julie Layton
08/18/2011 - Earlier this month, my colleague, Gretchen, wrote a post about Standing Partnership's sixth year of supporting the annual KidSmart Push for Pencils campaign, which provides 90,000 St. Louis-area children with the school supplies they need to have a successful school year. We are so proud…
Textbooks, Pens and a Crisis Management Plan: A Back-to-School List for Higher Education
By: Maggie Brandt
08/17/2011 - Imagine you are asleep in your home when you awake suddenly to a screeching alarm. You open your eyes and see your bedroom filling with smoke. What do you do? Chances are, some of these fire safety tips may come to mind: crawl on the floor…
What We're Reading: Aug. 8-12
By: Maya Lunnemann
08/12/2011 - For many Standing team members, every morning starts with a skim of the day's headlines. Take a peak at we've been reading this week! Britain points the finger at social media tools for inciting unrest after last week's riots. Jonathan A. Segal shares his…
National Farmers’ Market Week: Aug. 7-13
By: Jessica Hartman
08/11/2011 - Yesterday, my colleague, Beth, wrote a post about National Health Center Week, but did you know that this week is also National Farmers' Market Week? As an agency that specializes in agriculture and nutrition as well as health care, we couldn't let this week pass…
Celebrating National Health Center Week
By: Beth Minnigerode
08/10/2011 - It's National Health Center Week, so we wanted to give a shout out to St. Louis Integrated Health Network and its circle of 18 health networks. We partnered with them last year on the P.U.L.S.E. campaign - an effort to educate the public about navigating…
Capacity, Culture, Dogs and Cats: What I have Learned as an Intern
By: Nathan Allen
08/09/2011 - For the past 11 weeks I have been fortunate enough to be the intern at Standing Partnership. In that short time I have learned a lot about strategic communications, reputation management, agency life and specifically, life at Standing Partnership. From new specific tactics to surviving…
Klout: Social Media, Numbers and Nonsense?
By: Ashlyn Brewer
08/08/2011 - We've blogged about social media metrics before at Standing, but I'd like to focus specifically on the big number getting the entire spotlight these days - Klout. For communications professionals, finding a way to make the numbers all "add up" when it comes to social…
What We're Reading: Aug. 1-5
By: Ashlyn Brewer
08/05/2011 - I'm proud to work in an office full of readers. Whether it's fiction or nonfiction, blogs or books, we're all life long information seekers. Here are the stories that caught our attention this week: 1. Digital communications has revolutionized the food truck industry and created…
What Health Care Journalists Are Looking For
By: Nathan Allen
08/03/2011 - Health care and the issues surrounding it can be personal and complicated. Because of the complexities surrounding the world of health care, health reporters often rely on representatives from health care organizations, including hospitals, pharmaceutical companies, medical information technology organizations and the like to supply…
