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12-Step Social Media Program
By: Marijean Jaggers | 10/17/2007
Christi sent me a link to a great post today -- the 12-Step Social Media Program for PR Pros. Interestingly, the post is written by Lee Aase, manager of national media relations and new media for Mayo Clinic. Lee and I joked a bit in the comments about staging an intervention for those resisting social media, or an "inpatient" treatment program for hands on experience.
Funny, but . . . maybe there's something to it. I'm thinking of a Social Media Clinic (or Day Spa) where everybody gets rewarded/refreshed for each social media step they take. Complete your Facebook profile and find some friends? Here, have a hot towel. Set up a feed reader with fifty interesting blogs related to your industry, your passion and your hobby? Let me freshen your drink. Are you Twittering?! I believe it's time for your massage!
I'm willing to hold the hand of anyone interested in tiptoeing through the blogosphere with me; as long as we can get a little pampering out of the deal.
Posted in Social Media, Digital Communications
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Lee Aase says:
Wed, October 17, 2007 at 10:40:pm
Great idea, Marijean. When I’ve spoken at conferences, one of the things I like to do is give people some concrete steps they can take to get familiar with social media. It seems odd to spend thousands of dollars to travel to and attend a two-day seminar, and then not have actually gotten hands-on experience.
So, my 12-step program is a two-week home study course, so to speak. But I think it would be great to organize a bootcamp in a hotel with wifi and to get a dozen or more people who want to immerse themselves in social media, and have everyone learn and experience it together in a hands-on way. Just bring laptops and dive in. I think this would be among the most practically helpful new media seminars one could attend.
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