8 Tips for Creating Effective Newsletters When No One Has Time to Read Them

At Standing, we often work with our clients to produce and distribute newsletters, whether intended for customers, employees, donors or board members.

After thinking through the strategy behind the creation of a newsletter, we consider several more tactical approaches to ensure the newsletter’s content remains relevant and well-communicated.

Let’s face it. Most people just don’t have time to read a newsletter these days. That’s why keeping the topics and information relevant and easy-to-follow for readers is vital. I’ve compiled a list of tips we implement as we create newsletters for our clients and hope you may find some of them helpful as well.

  1.  call out box 
  2.  
  3. Include short, compelling stories. This is especially important for enewsletters.
  4. Bullet points and subheads allow readers to:
    • quickly skim the enewsletter; and 
    • easily gather information without having to read the entire newsletter.
  5.  Don’t forget to give readers other options to connect with you – Facebook, Twitter, LinkedIn, company blog, etc. And, encourage readers to share your newsletter if it’s online (“Forward to a Friend”). Also include an option to sign up to receive newsletters on your company’s website as well as for the electronic version in the printed version of the newsletter, if applicable.
  6.  Be realistic about the amount of content you can share in each issue. You don’t want to be left with filling a newsletter full of “fluff.” Remember that the more frequent your newsletter is, the shorter it should be. 
  7. Consider articles that can act as mainstay pieces in each issue of your newsletter so you can prepare and be thinking about material to include for future issues.
  8. Think about how to include infographics to share information. For example, can you create a pie chart or graph to quickly share information rather than writing paragraphs about your most recent cost-saving measure?
A piece of an infographic we liked

 

Do you have any additional tips to add? What strategies for compiling newsletters have you found most effective?

  • Lindsay Auer

    Two other thoughts might be to 1) highlight or recognize people (employee, donor, etc.) through work-related or event personal stories to give a face to the company or 2) encourage guest content submissions from customers or other third-party groups – their outside perspective could be an interesting read for others!

  • Jessica Hartman

    Thanks for adding your comments, Lindsay. Love the idea of adding personal stories.