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What We're Reading: Aug. 16-20, 2010

By: Marijean Jaggers | 08/20/2010

Standing Partnership's picks of must-read links for the week

1.  Speaking can be a lucrative path to new business -- at Standing Partnership we know this, and get out and speak to groups pretty often. (via Joe Stirt)
2. Spin Sucks features a great Facebook case study using Einstein Bagels.
3. In what is, essentially, a full-circle move, a Korean firm has repurposed Twitter as an internal communications tool. Interesting, because that is what its creators intended it to be and used it for in the first place. 
4. PharmaExec takes yet another look at the reluctance of pharmaceutical companies to engage with patients online.

How about you? Read anything good this week? 

Posted in What We're Reading