Our Blog: where do you stand?

What We're Reading: June 7-June 11, 2010

By: Marijean Jaggers | 06/11/2010

Standing Partnership's picks of must-read links for the week

There's a rash of content concerning moms, marketing and social media this week. Here are links that caught our eyes:

1. We all know moms are key consumers, but they're also highly motivated consumers of social media -- and of health care. Health care practitioners and hospitals, are you marketing to moms using social media? 
2. The Momiverse, the Momosphere -- whatever you want to call it -- is it a contest, or a community?
3. Behold the power of moms engaged in social media in Kraft Foods vs. the Slime Mold Moms.
4. 63 percent of moms are using social media in some way (as of 2009 so today it's bound to be much more).
   

How are moms represented in your communications and marketing plans? Are you using social media to reach them?

Posted in What We're Reading