Standing Partnership’s picks of must-read links for the week:

1. Study says that 82 percent of toddlers have an online presence. In our opinion, this means your business no longer has an excuse for not having one.
2. Our friends at Inkling Media provide a nice, concise list of Six Common Sense Steps to getting started in social media.
3. The recently fired Rick Sanchez left behind a valuable CNN Twitter following – what happens to his Twitter account?
4. LinkedIn updates put the business social network back in competition with Twitter and Facebook.