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Attention Other PR Professionals:

By: Susan Iskiwitch | 11/14/2007

Susan Iskiwitch's avatar

What do you think of Apple's latest commercial, titled PR Lady?

[youtube:http://youtube.com/watch?v=xzhvByaCEic]

Posted in Strategic Public Relations, Public Relations

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comments

Marriage-101 says:

Wed, November 14, 2007 at 10:44:am

Haha! I saw this the other night. At first I thought “well that’s a tad stereotypical.” But then I started thinking about Apple’s PR department and what kind of say-so they might’ve had with the Ad agency that came up with this. Were they offended? Or did they just laugh, like I did.

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Chris Thilk says:

Wed, November 14, 2007 at 11:02:am

I love it, but then again I’m a big fan of having a laugh at our own industry’s expense. The best part is at the end when she realizes she can’t spin what the client has just said. I think we’ve all been there.

Maria says:

Wed, November 14, 2007 at 2:30:pm

Gotta love the “no comment” comment. As IF!

Sarah says:

Wed, November 14, 2007 at 2:40:pm

I think that whole series of commercials is great. At first I thought they were a little “out there” but every time I see another one, I like them more.

Libby says:

Thu, November 15, 2007 at 11:32:am

I loved the commercial.  I like to poke fun at what we do from time to time.  Plus, I’m all for any increased awareness and WOM about what we do.  It has sparked some good conversations about what I do and how I do it.

Christi says:

Thu, November 15, 2007 at 5:13:pm

It’s genius. We’re able to laugh at ourselves and, at the same time, appreciate the craft of our advertising counterparts. I also admire Apple for being so gutsy… and for creating two lovable characters that will carry the brand for years to come!

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