Beth Minnigerode


Standing is an environment that encourages and celebrates continuous learning.

What are your areas of expertise?
Health care industry, brand positioning, market research, thought leadership campaigns, and strategic marketing and communications planning.

Years of relevant experience: 15

Why did you pick this industry?
My mind likes to dig in and really understand a challenge and its possible solutions – it just happens to be that communications is more times than not a key part of the solution for any type of business/organizational challenge.

What is your favorite part of your job? Being able to provide clients with new insights that have a strong impact on their organization.

What’s your favorite quote or lyric?
“You gotta hear this one song. It'll change your life, I swear.” – Sam, from Garden State (speaks to the power of words and music)

What’s the strangest job you ever had?
Volunteering on an orthopedic floor at a hospital. Even at a young age of 14, I could see how much our health care system needed fixing.

What’s your go-to song at karaoke?
Umm . . . is there a song that involves humming instead of actual singing? I might scare people.

The best vacation I ever took was….
A girlfriends trip to the Tuscany region in Italy. Great food, beautiful scenery and a feeling like you’ve traveled back into Renaissance times.

What’s the best book you’ve read in the last year?
The Night Circus – combines mystery, romance and vibrant descriptions that bring the magical circus to life in your mind.


  • Missouri Association for Healthcare Public Relations and Marketing
  • Public Relations Society of America
  • Business Marketing Association
  • Former Board Member of the Water Tower and Park Preservation Society


University of Missouri - Columbia (1998)
Bachelor's degree in journalism