Lindsay Auer


Why do I work at Standing? Two words: the culture. Standing values its employees, places a priority on continued learning, delivers strong results, celebrates our wins and successes, provides tough counsel (when needed) and gives back to our local community.

What are your areas of expertise?
Marketing Communications, Media Relations, Influencer Outreach, Internal Communications, Issues / Crisis Management, Corporate Reputation Management, Sustainability

Years of relevant experience: 10

What is your favorite part of your job?
As a newer member to the Standing team, I love being pulled in on new clients and projects. It’s both fun and challenging to learn about a new industry or company from scratch and show them the value we bring.

Why did you pick this industry?
Our industry is full of smart and creative people, and our business is always changing. It’s exciting to know you’ll never stop learning, and it’s inspiring to work with people who are strategic, passionate and curious. I find it extremely satisfying to collaborate and partner with clients to drive a measureable improvement or benefit to their business – it’s all about helping them be successful.

What do you do to unwind?
Play volleyball on Thursday nights with my friends. Sand in the summer and indoor courts in the winter. With several teammates over six feet tall, I’m usually the setter!

The best vacation I ever took was…
A tie between Ireland and Alaska. How can you choose between a two-week driving exploration of the Irish countryside with your mom, grandmothers and aunt, which included drinking Guinness, buying Waterford crystal and staying in castles, and a cruise with your parents and brother to the beautiful and pristine Alaskan coastline, where you zip-lined, landed on a glacier via helicopter and saw whales, grizzly bears and moose up close and in person?! Can you tell I love to travel? Ask me about my trips sometime!


Saint Louis University (2006)
Bachelor's degree in Communication, Creative and Professional Writing


  • 5 Tools for Gathering Competitive Intelligence

    One of the best ways to prioritize your organization’s efforts is to focus on shoring up your risks and seizing opportunities. But, how do you…

    Learn More

  • Two Reasons Why You Shouldn’t Put Internal Stakeholders Last

    When you’re thinking about your stakeholders, do you find yourself listing groups, like customers, prospects, investors or industry organizations? While those are critical audiences, especially…

    Learn More

  • 6 Best Practices for Merger and Acquisition Communications

    When two companies begin the process to merge operations, communication is key. A successful merger or acquisition isn’t just about having a strong operational integration plan.…

    Learn More

  • Insights on Managing and Measuring Communications

    ROI. KPIs. Top box scores. As our industry shifts from counting outputs to measuring outcomes, it can be challenging to secure the analytics you need…

    Learn More

  • Is World Environment Day the New Earth Day?

    It’s probably safe to say you’re familiar with Earth Day. Remember back in school, when every April 22 you and your classmates would head outside to do…

    Learn More

  • No One-and-Done Approach to Crisis Management

    Since I last blogged about Anheuser-Busch (A-B)'s crisis management efforts in the wake of a legal dispute over claims they water down their beer, the brewer continues to protect…

    Learn More

  • Anheuser-Busch Defends Reputation with Clever Ad Campaign

    In the wake of several class-action lawsuits, which claim Anheuser-Busch (A-B) watered-down its products, the ‘King of Beers’ rolled out a clever advertisement in 10 newspapers across…

    Learn More

  • How I Started Standing – Lindsay Auer

    Officially, I started at Standing Partnership six years ago. I had just graduated from Saint Louis University and my fellow classmates and I were all anxious…

    Learn More