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Blog Pulse - it's like spying on conversations!

By: Tammy Stankey | 08/11/2008

Recently I attended Bulldog Reporter's PR Universtiy "Social Media Bootcamp" for PR professsionals. I'm still digesting all I learned and trying to experiment with a few things to keep them the top-of-mind. One (of many) tools trainer Sally Falkow demonstrated was Nielson BuzzMetrics' Blog Pulse. This site has several intriguing tools (and I've only begun to explore them myself) that help measure the visibility of blogs, the frequency of blog posts by keywords, how blogposts generate 'conversations' across mutliple sites (and where those conversations are taking place) and much, much more.

Here are just a few ideas I had on how I might use this site: Say one of my clients wants to know who the influential bloggers are on a subject...enter a keyword and see who pops up by ranking, track their conversations to other sources and keep an eye on what they post. (Yes, I know Technorati does some of this too). Now let's imagine I need to know how much blog volume takes place on a subject. Enter a keyword (I entered Brett Favre, who I just love) and presto! a graph pops up indicating in early March and early August people were talking about Brett. (Hmm, no surprise there.) If I click on a date, I can find out what people were saying about him. Nice little tool to keep an eye on conversations, competition and communicators (bloggers).

For now, the services I explored are free. Let's hope they stay that way.

Posted in Social Media, Reputation Management, Digital Communications, Reputation Management