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Branding: A different way to start the conversation
By: Marijean Jaggers | 04/29/2008
Michelle Golden has a great point on her Golden Practices blog. At Standing, when we begin branding conversations with clients we lead them through discussion about who they ARE; what promise they've made and kept to their communities. A different approach, and one that may be simpler for clients who are in disagreement about who they are and what they offer, is to encourage discussion about who and what they are NOT.
I'm looking forward to having some of these brand-defining conversations with new clients in weeks to come.
Posted in Branding and Positioning, Brand Positioning
Susan Iskiwitch says:
Tue, April 29, 2008 at 12:03:pm
I love that approach. I have heard companies say, “we can do that too,” but usually “that” is something so one-off that they’re better focusing on what they ARE.
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