Branding: A look at the evolution of tech company logos

Neatorama has a great post with the origin and evolution of several tech company logos. It is really interesting to see how these logos, some of them so familiar to us, have updated over the years. What’s interesting to me are the small changes that bring the logos up to date and make them more contemporary. Apple, for example, going from the rainbow-hued apple to a monochromatic look with stores that match (thank goodness they updated the logo before they designed the stores — can you imagine if the stores were rainbow-striped?)

How has your company logo evolved? Is it time for an update?