May 20, 2015
Since the dawn of Google, website strategists have been working to determine the best way to optimize content for search. This is known as Search Engine Optimization (or SEO) and, in the past few years, people have been saying it is dead. In a world dominated by the digital space, this is far from true.
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February 27, 2015
At Standing Partnership, we help develop and implement inbound marketing campaigns that help our clients engage with their potential customers and increase lead generation.
Standing Partnership has a great learning culture, and last year, the team supported me in becoming Inbound certified. During that process, the topic that resonated the most with me was the need for sales and marketing alignment. Many companies struggle with this, especially as they delve into inbound marketing.
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December 2, 2014
Pinterest isn’t just for twenty-somethings and housewives anymore.
More and more, companies and nonprofit organizations are turning to the virtual bulletin board site to execute cause marketing and philanthropy campaigns, and some have amassed legions of repinning followers. Pinterest can be especially effective for reaching Millennials, the site’s top demographic, who are also more likely to trust companies that support social and environmental causes. > read post
September 3, 2014
One of the most popular uses of the internet is to search for health information – and it’s more than just patients searching WebMD to self-diagnose their latest ailment. Patients who are looking for a provider heavily use online resources to help with their decision-making process. By applying best practices for hospital website content, your online presence can provide the information patients need during a critical time in their decision-making process. > read post
August 14, 2014
There is always a new app, update or extension which promises to change the way that people operate on a daily basis. The four apps listed below demonstrate just that sentiment; beyond that, they inspire. Admittedly, an app which allows you to locally order pizza at the touch of a button will not change the world—however, it does make you wonder how you didn’t come up with the idea first.
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