Three Questions to Ask Yourself When Writing Online Content


Be Concise.

A few years ago, my colleague Nick Sargent shared tips for writing better internal newsletters in his post, “3 Ways to Make Internal Newsletters More Effective.” If you read it, you may remember that last and very important tip, “be concise.”

Years later, the industry is still struggling to live up to this tip, and newsletters are not the only form of writing that can benefit from brevity. Most online content including blog posts and news articles could all use some editing in the name of succinctness and conciseness. > read post


A Cure for the Medical Field and Social Media


I have a confession to make: I rarely buy anything without looking for online reviews first. This tendency isn’t just for big purchases such as cars or television sets; on many occasions, I’ve searched doctors or urgent care facilities, even though I’m still convinced at my age that I’m invincible. Here’s another confession: I know I’m not alone.  > read post

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Fame, Fate and Forbes: How I Inadvertently Used the Internet to Further My Career


Recently, I had the opportunity of a lifetime. I was featured in a Forbes article, “The Case for Hiring ‘Under Qualified’ Employees: The 5 Best Reasons to Hire for Aptitude, Not Skills.”  As an intern, it’s been incredible exposure, and I’m more grateful than I could ever properly express to the author and contributors David K Williams, Cheryl Snapp-Conner and Mary Scott.  > read post