Pinning with Purpose: Using Pinterest for Philanthropy and Cause Marketing

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Pinterest isn’t just for twenty-somethings and housewives anymore.

More and more, companies and nonprofit organizations are turning to the virtual bulletin board site to execute cause marketing and philanthropy campaigns, and some have amassed legions of repinning followers. Pinterest can be especially effective for reaching Millennials, the site’s top demographic, who are also more likely to trust companies that support social and environmental causes. > read post

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Best Practices for Hospital Website Content

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One of the most popular uses of the internet is to search for health information – and it’s more than just patients searching WebMD to self-diagnose their latest ailment.  Patients who are looking for a provider heavily use online resources to help with their decision-making process. By applying best practices for hospital website content, your online presence can provide the information patients need during a critical time in their decision-making process. > read post

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Apps that Innovate: Four apps to change how you interact with the world

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There is always a new app, update or extension which promises to change the way that people operate on a daily basis. The four apps listed below demonstrate just that sentiment; beyond that, they inspire. Admittedly, an app which allows you to locally order pizza at the touch of a button will not change the world—however, it does make you wonder how you didn’t come up with the idea first.

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Fostering a Culture of Learning

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As my head hit the pillow on Sunday night I did what I usually do … one last check of my email and of course a final patrol of what is going on with the hundreds of my closest friends on Facebook and Twitter.

As I scrolled through the mind-numbing dialogue about “what am I” quizzes, baby milestones and candy crush requests, four words kept appearing in my feed: “Why You Hate Work.”  > read post

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Three Website Strategy Tips

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A website is often the face of your company, and the first interaction people have with your company. So it’s important that it goes beyond matching the look, feel and brand. The website strategy also needs to support and extend your business strategy. Here are three tips to consider when building a website, or auditing your current site. > read post

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