September 3, 2014
One of the most popular uses of the internet is to search for health information – and it’s more than just patients searching WebMD to self-diagnose their latest ailment. Patients who are looking for a provider heavily use online resources to help with their decision-making process. By applying best practices for hospital website content, your online presence can provide the information patients need during a critical time in their decision-making process. > read post
August 14, 2014
There is always a new app, update or extension which promises to change the way that people operate on a daily basis. The four apps listed below demonstrate just that sentiment; beyond that, they inspire. Admittedly, an app which allows you to locally order pizza at the touch of a button will not change the world—however, it does make you wonder how you didn’t come up with the idea first.
> read post
June 4, 2014
As my head hit the pillow on Sunday night I did what I usually do … one last check of my email and of course a final patrol of what is going on with the hundreds of my closest friends on Facebook and Twitter.
As I scrolled through the mind-numbing dialogue about “what am I” quizzes, baby milestones and candy crush requests, four words kept appearing in my feed: “Why You Hate Work.” > read post
May 14, 2014
A website is often the face of your company, and the first interaction people have with your company. So it’s important that it goes beyond matching the look, feel and brand. The website strategy also needs to support and extend your business strategy. Here are three tips to consider when building a website, or auditing your current site. > read post
April 17, 2014
A few years ago, my colleague Nick Sargent shared tips for writing better internal newsletters in his post, “3 Ways to Make Internal Newsletters More Effective.” If you read it, you may remember that last and very important tip, “be concise.”
Years later, the industry is still struggling to live up to this tip, and newsletters are not the only form of writing that can benefit from brevity. Most online content including blog posts and news articles could all use some editing in the name of succinctness and conciseness. > read post