Three Ways to Use Calls to Action to Reach Your Goals

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Why do calls to action matter? They help you reach your business goals. That may seem like a bold statement, but it’s true. Any content you publish should contribute to the achievement of a clearly defined and measurable goal – whether its bringing in new leads, increasing downloads, or improving click-through rates.

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SEO Isn’t Dead, Just Evolving

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Since the dawn of Google, website strategists have been working to determine the best way to optimize content for search. This is known as Search Engine Optimization (or SEO) and, in the past few years, people have been saying it is dead. In a world dominated by the digital space, this is far from true.

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Generating Leads by Aligning Sales and Marketing

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At Standing Partnership, we help develop and implement inbound marketing campaigns that help our clients engage with their potential customers and increase lead generation.

Standing Partnership has a great learning culture, and last year, the team supported me in becoming Inbound certified. During that process, the topic that resonated the most with me was the need for sales and marketing alignment. Many companies struggle with this, especially as they delve into inbound marketing.

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Pinning with Purpose: Using Pinterest for Philanthropy and Cause Marketing

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Pinterest isn’t just for twenty-somethings and housewives anymore.

More and more, companies and nonprofit organizations are turning to the virtual bulletin board site to execute cause marketing and philanthropy campaigns, and some have amassed legions of repinning followers. Pinterest can be especially effective for reaching Millennials, the site’s top demographic, who are also more likely to trust companies that support social and environmental causes. > read post

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Best Practices for Hospital Website Content

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One of the most popular uses of the internet is to search for health information – and it’s more than just patients searching WebMD to self-diagnose their latest ailment.  Patients who are looking for a provider heavily use online resources to help with their decision-making process. By applying best practices for hospital website content, your online presence can provide the information patients need during a critical time in their decision-making process. > read post

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