Apologize, Deny, Justify or Excuse? Surprising insight that what’s good for the CEO may not be good for the corporation

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In a digital world, organization responses to a crisis have become key to institutional reputation. Companies are judged not only by what has happened but also how they manage the crisis itself. Behavior matters to stakeholders who continually decide whether or not to trust an organization. Thirty-some years later after cyanide-laced pills started appearing in Chicago, Johnson & Johnson continues to get credit for the way it handled the Tylenol case. > read post

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How to pick the right target audience for your website

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The popular marketing phrase “something for everyone” is wrong. You can’t have “something for everyone” because “everyone” isn’t your customer.

At Standing Partnership, we often see companies trying to apply the “something for everyone” attitude to their website. This approach isn’t strategic, and it’s a waste of your company’s resources. 

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