Fostering a Culture of Learning

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As my head hit the pillow on Sunday night I did what I usually do … one last check of my email and of course a final patrol of what is going on with the hundreds of my closest friends on Facebook and Twitter.

As I scrolled through the mind-numbing dialogue about “what am I” quizzes, baby milestones and candy crush requests, four words kept appearing in my feed: “Why You Hate Work.”  > read post

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Three Website Strategy Tips

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A website is often the face of your company, and the first interaction people have with your company. So it’s important that it goes beyond matching the look, feel and brand. The website strategy also needs to support and extend your business strategy. Here are three tips to consider when building a website, or auditing your current site. > read post

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Three Questions to Ask Yourself When Writing Online Content

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Be Concise.

A few years ago, my colleague Nick Sargent shared tips for writing better internal newsletters in his post, “3 Ways to Make Internal Newsletters More Effective.” If you read it, you may remember that last and very important tip, “be concise.”

Years later, the industry is still struggling to live up to this tip, and newsletters are not the only form of writing that can benefit from brevity. Most online content including blog posts and news articles could all use some editing in the name of succinctness and conciseness. > read post

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A Cure for the Medical Field and Social Media

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I have a confession to make: I rarely buy anything without looking for online reviews first. This tendency isn’t just for big purchases such as cars or television sets; on many occasions, I’ve searched doctors or urgent care facilities, even though I’m still convinced at my age that I’m invincible. Here’s another confession: I know I’m not alone.  > read post

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