Planning for Change: How to Get Comfortable Living in a VUCA World

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We recently held an executive briefing in partnership with the Oliver Group to explore the challenges organizations face in dealing with an environment of constant change and living in a VUCA world. For those of you new to the term, VUCA means:

  • Volatile
  • Uncertain
  • Complex
  • Ambiguous

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Don’t Think Problem, Think Opportunity

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In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.

At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read post

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I Feel Good: Connecting with Stakeholder Emotion to Improve Trust

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At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?

Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read post

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