March 23, 2015
We recently held an executive briefing in partnership with the Oliver Group to explore the challenges organizations face in dealing with an environment of constant change and living in a VUCA world. For those of you new to the term, VUCA means:
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October 23, 2014
In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.
At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read post
October 22, 2014
At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?
Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read post
October 16, 2014
As I flew home from a business conference this summer, I kept thinking about the same question: In today’s business environment, is risk to crisis what preparedness is to opportunity? > read post
June 25, 2014
That’s been my soapbox for years. Don’t get me wrong, an organization’s product and services are certainly critical, but there’s growing importance being placed on the corporate entity behind the product brand.
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