October 23, 2014
In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.
At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read post
October 22, 2014
At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?
Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read post
October 16, 2014
As I flew home from a business conference this summer, I kept thinking about the same question: In today’s business environment, is risk to crisis what preparedness is to opportunity? > read post
June 25, 2014
That’s been my soapbox for years. Don’t get me wrong, an organization’s product and services are certainly critical, but there’s growing importance being placed on the corporate entity behind the product brand.
> read post
June 4, 2014
As my head hit the pillow on Sunday night I did what I usually do … one last check of my email and of course a final patrol of what is going on with the hundreds of my closest friends on Facebook and Twitter.
As I scrolled through the mind-numbing dialogue about “what am I” quizzes, baby milestones and candy crush requests, four words kept appearing in my feed: “Why You Hate Work.” > read post