Don’t Think Problem, Think Opportunity

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In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.

At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read post

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I Feel Good: Connecting with Stakeholder Emotion to Improve Trust

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At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?

Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read post

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Fostering a Culture of Learning

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As my head hit the pillow on Sunday night I did what I usually do … one last check of my email and of course a final patrol of what is going on with the hundreds of my closest friends on Facebook and Twitter.

As I scrolled through the mind-numbing dialogue about “what am I” quizzes, baby milestones and candy crush requests, four words kept appearing in my feed: “Why You Hate Work.”  > read post

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