Insights on Managing and Measuring Communications

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ROI. KPIs. Top box scores. As our industry shifts from counting outputs to measuring outcomes, it can be challenging to secure the analytics you need in order to measure meaningful data points that show how communications has built, protected or restored a company’s reputation. > read post

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Stakeholder Engagement: Seeking Understanding, Creating Dialogue

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Do you really know what’s important to your key stakeholders? Many organizations think they do. But then they have an issue, or a crisis, and problems and unmet expectations are unearthed. They quickly realize their assumptions may have been wrong.

This does not have to be a normal course of action. > read post

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How Target’s Data Breach Won Over a New Customer

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I’ll be the first to admit, I’ve never been a big fan of Target. In fact, I’ve been known to go out of my way to avoid entering one of their stores. So you can imagine my reaction when I learned that my credit card information may have been compromised during one of the few times I decided to cave and shop at Target in early December. > read post

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ESG and Corporate Reputation – Investor Relations Imperatives?

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I am frequently asked about how companies can tie their corporate reputation efforts to financial performance. Clearly, it’s not always easy to make a direct link. Unfortunately, it’s usually most evident during a crisis. > read post

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