June 25, 2014
That’s been my soapbox for years. Don’t get me wrong, an organization’s product and services are certainly critical, but there’s growing importance being placed on the corporate entity behind the product brand.
I spend quite a bit of time talking with leaders, helping them distinguish brand from reputation. (Essentially, brand is what a company “owns;” reputation, on the other hand, is an amalgamation of a company’s many stakeholders’ perceptions.) I was reminded of this again with the recent release of the Reputation Institute’s 2014 report on reputable companies.
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June 4, 2014
As my head hit the pillow on Sunday night I did what I usually do … one last check of my email and of course a final patrol of what is going on with the hundreds of my closest friends on Facebook and Twitter.
As I scrolled through the mind-numbing dialogue about “what am I” quizzes, baby milestones and candy crush requests, four words kept appearing in my feed: “Why You Hate Work.” > read post
May 21, 2014
In business and in our personal lives, we are often faced with ethical dilemmas. Most of the time, the course of action to take is clear and we don’t even have to think twice. But sometimes, we are faced with challenging ethical issues that could have significant implications on our own personal or organizational reputations. > read post
May 5, 2014
Jerry Seinfeld is my absolute favorite comedian. He makes me laugh – out loud. I have seen him perform several times. It is great to be part of an audience who clearly enjoys his humor and presentation as much as I do. And then there’s always that one fan – you know, the one in the upper balcony who starts by shouting “I love you, Jerry!” and then tries to get Jerry to engage in a direct conversation with him (with thousands of others listening in).
This one fan clearly does not understand the difference between being a member of the audience and being a stakeholder. > read post
April 15, 2014
ROI. KPIs. Top box scores. As our industry shifts from counting outputs to measuring outcomes, it can be challenging to secure the analytics you need in order to measure meaningful data points that show how communications has built, protected or restored a company’s reputation. > read post