September 3, 2014
One of the most popular uses of the internet is to search for health information – and it’s more than just patients searching WebMD to self-diagnose their latest ailment. Patients who are looking for a provider heavily use online resources to help with their decision-making process. By applying best practices for hospital website content, your online presence can provide the information patients need during a critical time in their decision-making process. > read post
May 5, 2014
Jerry Seinfeld is my absolute favorite comedian. He makes me laugh – out loud. I have seen him perform several times. It is great to be part of an audience who clearly enjoys his humor and presentation as much as I do. And then there’s always that one fan – you know, the one in the upper balcony who starts by shouting “I love you, Jerry!” and then tries to get Jerry to engage in a direct conversation with him (with thousands of others listening in).
This one fan clearly does not understand the difference between being a member of the audience and being a stakeholder. > read post
March 19, 2014
Healthcare consumerism is on the rise, which is evident by the numerous online tools now available to help employers, especially the ones who are self-insured, reduce health care cost by educating employees about the price of services and physician/provider quality rankings. > read post
February 21, 2014
A recently released Harris Poll examined whom Americans trust with their personal information, comparing business sectors, government and search/social network sites.
The data suggests several important findings for corporate reputation > read post
July 30, 2013
Industries in transition are characterized by at least one of the following: changing competitive landscape, changing regulation, evolving market expectations and developing technology. And, as Dr. Rita Numerof, president of management consulting firm Numerof and Associates, Inc., described in a presentation, the healthcare industry is experiencing all four of these simultaneously. > read post