Best Practices for Hospital Website Content

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One of the most popular uses of the internet is to search for health information – and it’s more than just patients searching WebMD to self-diagnose their latest ailment.  Patients who are looking for a provider heavily use online resources to help with their decision-making process. By applying best practices for hospital website content, your online presence can provide the information patients need during a critical time in their decision-making process. > read post

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Audiences and Stakeholders: Knowing the Difference is Critical to Reputation Management

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Jerry Seinfeld is my absolute favorite comedian. He makes me laugh – out loud. I have seen him perform several times. It is great to be part of an audience who clearly enjoys his humor and presentation as much as I do. And then there’s always that one fan – you know, the one in the upper balcony who starts by shouting “I love you, Jerry!” and then tries to get Jerry to engage in a direct conversation with him (with thousands of others listening in).

This one fan clearly does not understand the difference between being a member of the audience and being a stakeholder. > read post

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Consumer-Driven Health Care, and What It Means for You

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Industries in transition are characterized by at least one of the following: changing competitive landscape, changing regulation, evolving market expectations and developing technology. And, as Dr. Rita Numerof, president of management consulting firm Numerof and Associates, Inc., described in a presentation, the healthcare industry is experiencing all four of these simultaneously. > read post

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