10 Ways to Strengthen Your Thought Leadership

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Strategic thought leadership can be a great strategy for organizations looking to build trust among key stakeholders and stand out from the competition. A thought leadership campaign can strengthen an organization’s reputation by positioning it as a leading authority and go-to resource for a particular industry. Whether it’s for universities looking to recruit quality students and faculty or businesses looking to attract high-caliber clients, a thought leadership campaign can strengthen the overall communications plan. > read post

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Three Ways Healthcare Can Build Trust with Consumers

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The bad news: In hard times consumers judge large businesses in harsh or skeptical ways.

The good news: consumer trust may be improving along with the economy. For many of the leaders of the annual Reputation Institute study on corporate reputation, that’s welcome news.

The study helps us answer key questions facing healthcare reputation managers, including: 

  • What actions should we take to improve the perceptions of our stakeholders?
  • Where should we focus?
  • If we have a strong brand reputation, isn’t that enough? > read post
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Are your business decisions drowning trust?

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Recently, my family rented a loft in downtown Chicago for the holidays. We wanted siblings, nieces, nephews and friends to have a place to share games, gifts and laughs, to cook meals together, and to recoup after a particularly tough year, all in an environment that didn’t require us to put on shoes for dinner. We found a loft on a website that enables people to rent out their homes for short periods of time.

> read post

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Best Practices for Hospital Website Content

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One of the most popular uses of the internet is to search for health information – and it’s more than just patients searching WebMD to self-diagnose their latest ailment.  Patients who are looking for a provider heavily use online resources to help with their decision-making process. By applying best practices for hospital website content, your online presence can provide the information patients need during a critical time in their decision-making process. > read post

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Audiences and Stakeholders: Knowing the Difference is Critical to Reputation Management

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Jerry Seinfeld is my absolute favorite comedian. He makes me laugh – out loud. I have seen him perform several times. It is great to be part of an audience who clearly enjoys his humor and presentation as much as I do. And then there’s always that one fan – you know, the one in the upper balcony who starts by shouting “I love you, Jerry!” and then tries to get Jerry to engage in a direct conversation with him (with thousands of others listening in).

This one fan clearly does not understand the difference between being a member of the audience and being a stakeholder. > read post

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