January 20, 2016
Effective reputation management requires a holistic, cross-functional approach to identifying opportunities and risks critical to your organization. Your ability to actively monitor, analyze and adapt to both internal and external issues not only impacts your reputation, but ultimately your success.
At Standing Partnership, we make it our business to stay keyed in to industry trends that impact reputation. Here are a few that every organization should be mindful of going in 2016. > read post
August 19, 2015
Core values are the driving force behind everything we do, both as individuals and as businesses. As part of Standing Partnership’s recent company retreat, we had the opportunity to visit several clients and partners in the St. Louis area to discuss the core values that guide and drive them, including FLOURISH St. Louis – a collective impact initiative, that aims to help every baby born in St. Louis celebrate a happy and healthy first birthday.
> read post
August 12, 2015
If you do any reading at all on sustainability or corporate social responsibility, you will quickly come across a number of different terms on the various responsible business initiatives in our market today. It’s evident a definition can vary from person to person and organization to organization. My colleagues and I agree that it’s confusing at best and misleading at worst. We decided it was time to compile a glossary of these terms in one place for easy reference. > read post
July 8, 2015
Strategic thought leadership can be a great strategy for organizations looking to build trust among key stakeholders and stand out from the competition. A thought leadership campaign can strengthen an organization’s reputation by positioning it as a leading authority and go-to resource for a particular industry. Whether it’s for universities looking to recruit quality students and faculty or businesses looking to attract high-caliber clients, a thought leadership campaign can strengthen the overall communications plan. > read post
July 2, 2015
The bad news: In hard times consumers judge large businesses in harsh or skeptical ways.
The good news: consumer trust may be improving along with the economy. For many of the leaders of the annual Reputation Institute study on corporate reputation, that’s welcome news.
The study helps us answer key questions facing healthcare reputation managers, including:
What actions should we take to improve the perceptions of our stakeholders?
Where should we focus?
If we have a strong brand reputation, isn’t that enough? > read post