June 25, 2014
That’s been my soapbox for years. Don’t get me wrong, an organization’s product and services are certainly critical, but there’s growing importance being placed on the corporate entity behind the product brand.
I spend quite a bit of time talking with leaders, helping them distinguish brand from reputation. (Essentially, brand is what a company “owns;” reputation, on the other hand, is an amalgamation of a company’s many stakeholders’ perceptions.) I was reminded of this again with the recent release of the Reputation Institute’s 2014 report on reputable companies.
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May 13, 2014
When organizations consider their social, environmental and financial performance, we know the list of buzzwords and industry jargon can boggle the mind. We found a few resources recently that may help as you assess reputational risk and opportunities. I’d also encourage you to reference our related posts on sustainability, corporate social responsibility and philanthropy! > read post
April 23, 2012
Over the weekend, we celebrated Earth Day, a day where Americans join together to celebrate what many consider the birth of the modern environmental movement.
If you follow our blog on a regular basis, you’re aware that sustainability is a frequent conversation topic with our team. Last week, Julie Layton shared how we’re working on becoming a more sustainable company in her blog post, and a past post from Christi Dixon shared how we define sustainability. Our team really enjoyed Earth Day and the sustainability buzz, especially since we are preparing for the Global Reporting Initiative’s (GRI) U.S. conference Making Sustainability Count-Tracking Progress, Driving Opportunity .
With all the excitement around sustainability, we wanted to share a couple articles that have caught our eyes.
Have you heard of any unique sustainable initiatives? Please tell us ways sustainability efforts have changed your work or learning place. We’d love to hear how these efforts affect your life.
February 17, 2012
This week, agriculture-related discussion has been abundant on our blog (see Nick’s post and Julie’s post). And, to continue the conversation, we’d like to share an interesting NPR article we read this week.
In “How Two Bitter Adversaries Hatched a Plan to Change the Egg Business,” reporter, Dan Charles, tells the story of how Gene Gregory, head of the United Egg Producers lobby, and Wayne Pacelle, president of the Humane Society, have joined forces to transform the poultry industry. Within agriculture, it’s difficult to imagine two individuals who would seemingly disagree more.
The story and some of the reactions to it are included below.
HSUS and United Egg Producers Join Forces
What do you think? Is this a good example of how opposing sides of the ag industry could unite to make positive changes? Or is it too idealistic?
February 3, 2012
This week our team has watched the Komen Foundation’s Planned Parenthood decision, backlash and subsequent reversal closely. And while we all have a stake, and our own personal opinions, regarding the women’s health implications that are part of the larger conversation, we were equally fascinated with the crisis communications work in play.
Here’s a few interesting stories worth reading if you need to get up-to-speed on this week’s latest crisis communications case study:
- The Public Relations Society of America labeled Komen’s actions and messaging a “faulty public relations strategy” in a blog post this week.
- Time magazine tracked the conversation as Planned Parenthood and Komen issued statements and responses to each other’s statements, and so on.
- Spin Sucks has a great round-up of the public relations implications surrounding Komen’s decision to delete negative Facebook posts after they made their Planned Parenthood announcement. It’s a stark reminder that one has to consider the social media response to a potentially controversial decision before you announce it.
What crisis communications lessons do you think we can learn from a situation in which the company’s own announcement causes the crisis?