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Client Satisfaction Surveys: You don't know what you don't know

By: Marijean Jaggers | 03/05/2008

It's the time of year when Standing Partnership requests feedback from our clients about our performance during the previous year. We distribute a client satisfaction survey and encourage participation from all our clients, even those with whom we no longer work.The results of our survey help us to learn and grow, improve areas that need attention and focus on how we can serve our clients better.This year, the survey has had an unexpected result. Surprisingly, after filling our our survey, two clients I work with picked up the phone and asked if we can do a survey for them; one wants us to manage their employee satisfaction survey and another wants us to survey their customers.I'm thrilled to gain this new business with these clients, but happier still that leading by example has inspired them to take advantage of a previously untapped service from the many we already offer their businesses.

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