Our Blog: where do you stand?

Corporate Healthcare Blog

By: Marijean Jaggers | 10/17/2007

Standing Partnership is part of Worldcom, a global network of independently owned public relations firms. Last week, I was honored to attend the annual Americas meeting of the group in Miami, Fla.

During the conference, I participated in the breakout session of the Healthcare practice group. Standing has extensive experience in healthcare with clients who do everything from serving patients directly to making the ingredients that create pharmaceuticals down the line.

The conversation, as it does often when PR people gather, turned to social media tools and specifically, blogs. There was the usual hedging as there is any time the words "healthcare," "blogging," and "legal" are uttered in proximity.

That's why I just have to share Johnson & Johnson's blog. (Discovered, thanks to the Effective Corporate Blogging group on Facebook, where John Cass posted a thought about the blog.) They're big, corporate, healthcare-related, and out there. They're open about their lawsuit against Red Cross, learning curves, and why they've joined the blogosphere.

The Johnson & Johnson blog provides an interesting, relevant example for not just healthcare but large corporations considering blogging.

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