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Crisis communications: "Mis-" as a strategy
By: Jennifer Brinkmann | 02/18/2008
As an ice breaker in our quarterly retreat last Friday, we helped determine reputation management strategies for personalities in need of some serious help. For the team who chose Roger Clemens and anybody else who watched Congressional testimony by Clemens, I thought you would enjoy reading this from comedian Andy Borowitz:
Roger Clemens Named New White House Spokesperson
Posted in Crisis Communications, Issues and Crisis Management
