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By: Marijean Jaggers | 12/11/2007
On Thursday, I moderated a workshop on social networking at CBIC's Annual Business Forum. The whole day was great -- lots of interest in using social networking tools like Facebook and LinkedIn for business -- and interesting conversations with fellow attendees and participants. I even made it on TV (wow, twice in two weeks!) as an interviewee for the CBS affiliate covering the conference.
The use of online tools to build communities and develop relationships with people who may be friends, customers, business partners, clients and colleagues is an important part of the way many people live and do business today. The use of social networks can be very powerful, and as a result of the Annual Business Forum, I've been connected with dozens of new people interested in what Standing has to offer. The event was an important reminder that social networking includes getting out and being part of the community in person. It was great fun for me to shake hands with some really impressive entrepreneurs, to have exciting conversations with some local business owners about the social media strategy they can apply to help build their businesses and to be part of such a wonderful educational forum for people struggling to balance successful entrepreneurialism with satisfying personal lives.
This time of year, the Standing phone rings more than ever with clients making new year's resolutions to protect their company's reputation. I'm thrilled each time I make a new connection online, get an e-mail request to meet with a new or existing client and, of course, every time the phone rings. Thanks to Liz Pyle, Tom Thompson, my awesome social networking panelists Jason Beckerman, Joel Selzer and Adam Healey, to CBIC and the entire Annual Business Forum committee. Thanks for the opportunity to share with the audience and for getting the phone to ring.
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