Lee Aase has a great list of assignments for association executives to complete in Facebook. I’ve had several recent conversations with clients wishing to build their businesses and/or networks, encouraging them to sign up for and engage in social networking tools such as LinkedIn and Facebook. More often than not, I’m met with, “My son (or daughter) is into that!”

I challenge all business people to join Facebook and complete some of Lee’s assignments. It’s a great start to getting engaged in social networking. While you’re there, you can friend me.