Our Blog: where do you stand?

Finding Time for a Corporate Blog

By: Marijean Jaggers | 03/04/2009

A couple of weeks ago, I spoke at a women's business conference in Charlottesville, Va. The topic was social networking, and it generated a lot of conversation after the panel discussion. I had several opportunities for the same conversation, in one-on-one interactions after the session. They all went pretty much like this:

Them: "I really enjoyed your presentation."

Me: "Thanks!" (blushing)

Them: "I'd really like to start a blog for my organization/company, but I just can't find the time."

Me: "Do you publish a newsletter?"

Them: "Why yes, we do."

Me: "Do you send out group e-mail updates to the organization/company and your customers?"

Them: "Of course!"

Me: "Then you already are doing the work by creating the content. All you need is to set up the platform, or the Web site on which to publish the content, and believe it or not, that's something that can be done very quickly and with very little cost."

It's a very common conversation; organizations know they want to share information online, but they can't get to that starting point, even though they're already devoting hours every month devoting time to creating the content for a newsletter or e-mails to their teams. It's not really that the time is unavailable, it's simply looking at repurposing the time you're already spending, to get the most value out of the content you're creating.

Are you ready to launch a blog for your organization?

Posted in Digital Communications