Today’s the day the Federal Trade Commission’s (FTC) guidelines for bloggers go into effect. That means that bloggers who get paid or receive freebies for posts must begin disclosing it on their Web sites. I don’t really have an issue with this; in fact, it helps to know that a blogger raving about her new Dyson vacuum or brand new Crocs actually got them for free, so I can decide for myself whether she’s sincere. Many bloggers I read have disclosed their freebies for a long time out of self-driven ethical responsibility. Is it a game-changer for PR? No, but it might help PR people to ask if the blogger is willing to follow the rules before sending off free merchandise or offering to pay for a trip. The biggest problem may reside with freshman bloggers who haven’t been engaged with the blogosphere long enough to realize that there ARE rules and that if they’re broken, the ramifications could be devastating.
What do you think about the FTC regulations for bloggers?