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How The Agriculture Industry Is Using Video to Spread Its Messages

By: Julie Steininger | 03/17/2011

Who hasn't started or ended their day with a scan through the top videos on YouTube, enjoying the multitude of laughing babies or "Charlie bit my finger - again!"

Thanks to the folks at MarketingProfs, we know that:

• 4 out of 5 - the number of Internet users who watch online video
• 2 billion - the number of videos watched on YouTube per day
• 35 - hours of video uploaded to YouTube every minute
• 186 - number of online videos the average U.S. Internet user watches per month
• 12.72 - average number of hours of video a user watches per month
• 2+ billion - the number of videos watched on Facebook per month
• 20 million - the number of videos uploaded to Facebook per month

The agriculture industry has tapped into our desire to be entertained two- and three-minute snippets at a time and is using video to share facts, educate a range of audiences, and simply tell the story of agriculture using visuals.

Here are few videos that  I find educational and entertaining. What do you think?

• Some Food for Thought - America's farmers produce many products for not only the United States, but also the world. Take a look at the impact America's farmers have on the world.
• One Hungry Planet - The productivity of the American farm is "the greatest story never told."
• America's Farmers Families - Real farmers. Real farms. Real life.

Posted in Agriculture and Nutrition