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Is Jumo the Next Big Thing in Social Media for Nonprofits?

By: Ashlyn Brewer | 09/07/2011

I admit it, I'm probably too quick to fall in love with new social networks. Often, my initial wave of excitement for a network is quickly followed by disappointment when it doesn't catch on. However, I'm proud to report that this attitude may finally pay off -- one of my recent "favorite new networks" has just given itself a fighting chance!

When I first heard about Jumo, a cause-oriented social network that "connects individuals and organizations working to change the world," I was impressed and excited. In addition to its premier pedigree (it was created by Facebook co-founder Chris Hughes), it has incredible potential to reach and connect nonprofit organizations and a consumer base that is increasingly concerned about social responsibility. If it builds critical mass, Jumo could revolutionize the nonprofit social media world, not to mention nonprofit volunteerism.

But like many social networks in the infancy stage, Jumo's good idea and functionality needed a rush of content and interaction to survive. Their brilliant move to solve that problem? Jumo inked an acquisition by GOOD, a cause-oriented magazine and multi-faceted blog, which will ensure a rush of good content, as well as a new audience for the network.

The initial launch of the Jumo/GOOD combination is expected this winter and I have a feeling that I'm not the only person who will be there, ready to jump on the bandwagon. With this alliance, I have a feeling Jumo is truly headed somewhere.

Posted in Digital Communications