It’s like vitamins

I’ve been chatting with a client about the business benefits of blogging… thanks to Jon Greer, I’ve found the perfect post. This one’s for you, Pat.

I know a lot of business people who look at starting a blog the way they think about taking their vitamins. They know they should, but they don’t know why.Here’s the executive summary: because it’s how a lot of your customers, partners and other key audiences want to interact with you, and because your competitors are doing it. Think of it the way consumer products companies must have thought about advertising 100 years ago: a new and necessary business communication tool you need to deploy whether you “want” to or not.