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John Potter Explains Three Reasons Content Companies Need To Embrace Social Media

By: Susan Iskiwitch | 02/13/2008

Disclaimer: I found the Social Media Today post described below through pal and Post-Dispatch Online News Director Kurt Greenbaum's Twitter account which linked to his Soup account that finally led to the post.

John Potter, VP of Technology at CNET Networks Business wrote a guest post on the Social Media Today blog titled, "Three Reasons Content Companies Need To Embrace Social Media."

Potter's reasons are many of the same reasons my colleagues and I encourage our clients to explore social media:

1. The primary reason for embracing social media is that you need to be where your audience is.

2. A second reason is that you expand the reach of your existing community.

3. Lastly, you will more quickly optimize your content production. Web properties learn what's popular, and hone their programming, based on their knowledge of what people are consuming and talking about.

Posted in Social Media, Digital Communications