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Journalists are Evolving, Ready or Not
By: Christi Dixon | 03/11/2009
I had a great conversation with a reporter at the St. Louis Post-Dispatch this morning. It was enlightening. And informative. And depressing. This particular guy has a deep background in a particular area. He's been yanked off that beat to cover timely economic issues (depressing) and can't cover his first love. He's working without an editor for his blog posts (enlightening) and is still creating content for columns, articles and random stories (informative). This is all happening with a backdrop of a struggling print paper.
Journalists are writing offline, online and everywhere in between. As corporate communicators, we're trying to meet those ever-changing needs. We're listening. What else can we do to help?
Posted in Digital Communications, Public Relations
comments
Christi says:
Thu, March 12, 2009 at 9:35:am
Great points. I’ve noticed that many of the Post blogs are being fed into LinkedIn on relevant comment streams. A great way to build visibility among the business audience that’s online.
Marijean Jaggers says:
Thu, March 12, 2009 at 8:15:am
The Post, since they launched blogs in 2005, has maintained a self-editing policy for its bloggers. I love it and think it demonstrates that the news organization (no longer just a paper) “gets it.” It’s sad that this reporter doesn’t get to cover his preferred beat, but maybe this is an opportunity for him to connect to the news, and the readers, in a new and different way. Economic issues ARE the news, and if he can make it real and compelling for the readers, perhaps focusing on those who are making positive changes to adjust to leaner times, then I think he’ll be producing really interesting content. What we can do to help is read more—and comment on the Post’s blogs; provide those writers with the feedback we couldn’t as easily provide when the Post was “just a paper.”