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Jump on the Social Media Train by Commenting
By: Susan Iskiwitch | 01/24/2008
Lately, we have had several clients tell us they're "ready to blog." We often find that becoming a "blogger" is a multi-step process and it's not often best to jump in head first.
At Standing Partnership, we take our clients through a process to determine the appropriate social media tools for them to begin with, relating it to their overall strategic communications plan.
Clients I have spoken with have responded well to the directive of commenting on preexisting blogs. You can become a part of the conversation without maintaining a blog simply by commenting. If you don't have the time or other resources to maintain a blog right now, post comments on the blogs you do read. You can become a subject matter expert of sorts simply by becoming a part of the conversation with your target audience. Plus, you'll have built-in readers if you later determine that starting your own blog is an appropriate step.
Posted in Social Media, Digital Communications
comments
Todd Jordan says:
Sun, January 27, 2008 at 5:33:pm
Jennifer is right; listening is key to conversation. Thus the major reason for the success of new forms of social media and networking.
One of my resolutions this year is to spend more time reading and communicating and engaging in conversation, and most specifically through blog commenting.
Cheers to another good post.
Jennifer says:
Fri, January 25, 2008 at 1:47:pm
This approach forces a potential blogger to listen first before speaking. Amazing how online communications is so much like personal, face-to-face communications! If only marketers would realize they are speaking with individual people and not groups of “customers”...
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