Keep An Eye On Monocle

One of the newest trends currently emerging in the traditional publishing world is the cross-niche, global magazine. Apparently, reading up on culture, society, international affairs and everything in between in one compact publication is where readership is going – or, at least where publishing houses want us to be. Illustrating this point is the lot of new publications that are seamlessly merging a wide variety of topics into one package. Take for example, a personal new favorite of mine, Monocle magazine, from the publisher of the widely successful Wallpaper magazine.

Monocle, as described on its Web site, “is a global briefing covering international affairs, business, culture and design and is developed for an international audience hungry for information across a variety of sectors.” Further blurring the lines, its publishers call it “more of a book than a magazine.” Monocle maintains a high level of quality content through its extensive network of bureaus all managed from central command in London and is presented in a simple design chock-full of interesting photography.

In our increasingly interconnected, global world, these new media outlets are tapping into a new truism – connecting to the global community is accessible, important and relevant. What happens in Mumbai may not affect your daily life, if you are in say, Minneapolis; but what Monocle does well is its ability to open your viewpoint to new ideas and trends that can easily be translated to your work or personal life.

  • Jennifer

    How interesting.  I can’t wait to get my hands on this and read it.  Their web site also talks about plans to open branded retail news outlets around the world.  It will be interesting to see—if and when this concept makes it to the states—how it competes with our mega bookstores.  Thanks for sharing!

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  • Tammy

    I agree with Jennifer.  I hope Monocle will end up on the lunch room table.  BTW I had to look up the word: Here’s what Merriam-Webster Online had to say: “Main Entry: mon·o·cle Pronunciation: ˈmä-ni-kÉ™l

    Function: noun Etymology: French, from Late Latin monoculus having one eye, from Latin mon- + oculus eye — more at eye Date: circa 1858”

    So, I guess it’s our ‘eye on the world.’