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Key Influencers: Behold the Power

By: Marijean Jaggers | 01/30/2008

I was at a local coffeehouse where I stayed to work a bit after an early afternoon meeting. As frequently happens at this particular establishment, I saw someone I knew. My friend, the founder of a local nonprofit, dropped by my table to chat and within five minutes had convinced me to buy a book and to buy a ticket for an upcoming business breakfast.

Afterward, as she moved on to a meeting at another table and I resumed my work, I thought, who else has that kind of influence on me? I know with some degree of certainty that this person has that power with many other people in our community. She is, without a doubt, an Influencer.

The experience underscored the need for us to identify influencers in our communities, our industries and our businesses. Who are they? Do they know the messages your business wants to promote? Do they know who you are and what services you offer? Do you have a relationship with them and if not, what are you waiting for? Find the influencers and behold their word-of-mouth power.

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