Making Time for Social Media: Who’s the Slacker Now?

I not so wisely called our COO a hypocrite about a year and a half ago because she hadn’t posted on this blog. As I explained in a post at the time, my intention was to goad her into it (and despite my unconventional methods, I do feel the need to point out that I was successful).

These days, I have to confess I’m the slacker. It started purposefully. On my vacation in early May, I vowed to truly unplug. Unfortunately, I did such a good job that more than two months later, I was basically still disconnected. Similar to many people who cite lack of time as a reason for not participating in social media, for me it was somewhat related to finding the time. My previous approach to had been to basically fill up all of my “in-between” time with social media. Killing a few minutes before a meeting … catch up on Twitter. Waiting in line … peruse Facebook updates on my iPhone. Instead of watching TV … write a blog post. I became obsessed with being connected and didn’t feel like I had to give up too much time in return. However, after that unplugged week, I found having some “quiet” time was just as addictive as filling that space with social media.

The fear of being a hypocrite is what initially motivated me to delve deeper into the social media space by launching my own blog and tweeting. We coach clients on leveraging social media tools, and I believe it is critical to practice what we preach in order to provide expert counsel. That fear is what has finally (albeit slowly) pushed me back into following and posting on Twitter, writing posts for my personal blog and writing this confession. My goal … find a balance of devoting some of that “in-between” time to social media, but preserving enough to avoid getting burned out.

What is your approach to finding time for social media? And how do you avoid the burn out factor?