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Managing holiday issues-- and others

By: Christi Dixon | 12/21/2007

For those looking for an amusing read, ask a fellow Standing member for a copy of our "Holiday Survival Guide: Tips for Managing Tough Holiday Issues." (Thanks, Justin, for tracking down the image!)

I plan to share with all of my holiday guests this year in an effort to explain why issues management and crisis planning are important!

Seriously, though, the piece prompted me to look for some other creative ways of handling tough issues using new tools. Here are some of my faves:

-Use an online newsroom to correct inaccuracies, in real time. Shel Holtz blogged about this last month in his review of Hillary Clinton's tactics.

- Be very careful in the online world. You (the PR or marketing pro) can create your own crisis if you're not smart. This is especially painful, courtesy of Jon Greer at Catching Flack.

- Adopt a customer service mantra when it comes to crisis communications and planning. (Nod to Todd Defren.)

Happy Holidays--hope the New Year finds you issues free!

Posted in Where We Stand, Where We Stand