I’ve heard some people talk about online profiles such as those in Facebook — how they have created one “personal” and one “professional” version.
This concept really has me flummoxed. It’s as if people think they can live double lives online — and I’m not convinced that’s possible or even worthwhile. You’re YOU and frankly, if you have content (or photos or video) out there you don’t want your business colleagues to see, well . . . too late. Just ask David Hasselhoff, Nancy Kerrigan, Michael Richards, or anyone else who’s been caught, recorded and shared to the detriment of their reputation.
If you’re using Facebook, create ONE profile and realize that your employer and future employers will likely see it. Make sure you’re comfortable with who you are online. If you’re blogging (non-anonymously) and commenting on others’ blogs, manage your online reputation consistently by being comfortable with what you’re sharing publicly. After all, the world is watching.