Our Blog: where do you stand?

My Favorite Pair of Shoes

By: Melissa Lackey | 03/13/2008

I'm so excited to share my favorite pair of shoes with everyone. I know…pretty cool, right? Don't we all need a pair of ruby sequin tennis shoes? Yes…yes we do! And here's why: our team was discussing in a recent client relationship meeting the importance of spending time in our clients' environments to help us do an even better job of understanding their needs and supporting their strategic communications efforts.

But, let's face it…walking the halls can be challenging in this digital, technology enabled world we live in. Honestly, how many times today have you emailed the person in the office next to you? So, we “kicked” around several ideas on how we might encourage our team members to get away from their email and look for more opportunities to connect.

The good news is that we're a creative, fun-loving and competitive bunch, so we sent our resident shopper out to find the ugliest pair shoes. (Nice job, Maria!) The shoes were appropriately mounted, and the “Walking the Halls Champion” award was born. The award will be passed from team to team to celebrate those champions among us who “walk in their client's shoes.” Of course, now that I write this, I can't help but wonder: should we have considered moccasins? Stay tuned…you never know where those shoes might end up!

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