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Personal Advice from Shel Israel

By: Marijean Jaggers | 09/28/2007

I accomplished my first mission of the day: obtaining Shel Israel's autograph on my beloved copy of Naked Conversations. The bonus to the exchange was a thoughtful conversation with Israel in which he imparted some sage advice.

I told him about the struggle of dragging people (clients, others in our industry) into the blogosphere. I asked, "How do you get people engaged?"

He looked me in the eye and said, "Don't drag. Seduce." He went on to explain that I should find something that will excite these individuals. A topic, blogger or post that will light his or her fire. From there, it all just happens naturally. He also said, "Recruit the young." While this may seem ageist, it has validity. I'm 36, I told him. He said I'm right in the demographic, but those younger than I will gravitate more easily and naturally to the blogosphere.

Makes sense. Expect seduction in your future.

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