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Pharma is 18 Months Behind in Social Media

By: Beth Minnigerode | 06/08/2009

According to a recent study by Forrester Research, pharmaceutical, biotech and medical device companies are well behind every other industry in utilizing online community building and social networking techniques.

As the report states, there may be regulatory reasons for this, but there are strategies these companies can use to join in even if they don't create their own online social networks.

Don't miss out on the opportunity to build brand awareness and understanding by particpating in the online conversation about your organization and the topics that matter most to it. Check out the Digital Communications section of our blog for ideas and tips.

Posted in Brand Positioning, Digital Communications