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Product Development

By: Mistie Thompson | 09/28/2007

--Great examples of participatory product development and marketing in the tech world - Palm and Apple. Steve Jobs' open letter regarding the iPhone's price cut made big news, as well as Palm's ditching of a new project after lots of blog activity about the anticipated failure of the project.

--PR and marketing are natural fits for social media - as communicators, we should embrace the idea of community. Shel says social media is all about communication, and we need to shift our thinking from pushing all communication out to encouraging dialogue. If we do that, new products and services will almost sell themselves.

--We also should think about using social media to break down internal company "silos" and encourage conversation that will make companies more efficient and ultimately give clients what they need and want.

--Companies that create opportunities for feedback through blogs, etc. must have a process in place to address ideas, comments and concerns submitted through blog comments.

Posted in Social Media, Digital Communications