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SEO & Web Content Writing: The Balancing Act

By: Paul Suess | 05/27/2010

It's an idea that has evolved from a trend into a necessity: effectively writing clear and concise Web content while maximizing Search Engine Optimization (SEO). Like tightrope walking, it can be a difficult task to maneuver gracefully.  If you're too heavy creating articles to get high SEO ranking, you may not be writing quality articles. On the other hand, not focusing enough effort on linking to other websites and applying good search words, you could fall off the fine line that is writing for the Web. 

Frankly, it's an art form I'm still learning how to utilize, but now that I'm delving knee deep into the methods and practices many incorporate, I want to know more. 

As a writer first, SEO/SEM student second, my mission is always to write quality content and "fill in the blanks" when it comes to key word searches. I feel the target audience should always be at the forefront of any writer's focus, regardless of the style and usage - I can already see Jay Baer shaking his head as he would argue for the perfect blend.

Being in PR, it will take practice and continued advice to master this balancing act. If you are a regular reader of Standing Partnership's blog, you may struggle in one of the two sides of writing for the Web so I ask you PR pros of the world: What approach do you take?  What are some articles/suggestions that aid you in the struggle to adapt your writing to the ever-changing channels of communication?

Posted in Digital Communications