Our Blog: where do you stand?

Social Media: Standing the Test of Time

By: Marijean Jaggers | 09/21/2007

Standing stood back a year or more ago and began incorporating social media tactics into our clients' overall communications plans. We recognized that reaching audiences does not always mean the shotgun blast approach of traditional public relations, rather, reaching communities (many of them built and generated organically online) who have a real interest in the message. Blogs, and all social media tools including Flickr, YouTube, LinkedIn and Facebook, to name just a few, have become part of our everyday lives, and more importantly, of the audiences our clients are trying to reach. That's why, with increasing frequency, we're likely to explore and recommend social media strategy as part of any client's communications efforts.

As our social media partner, Josh Hallett has been instrumental in helping us strategize for specific clients.

Other resources we've learned from include David Meerman Scott, a forerunner of PR thought leadership with his book, The New Rules of Marketing and PR and his popular industry blog, Web Ink Now. Shel Holtz, another one of the "big guy" bloggers, who writes about where communications and technology meet, is another industry blogger we follow.

What social media experts' thoughts are you following?

Posted in Social Media, Digital Communications