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Start Making the Case for Social Media Investment with this Video

By: Nick Sargent | 11/28/2011

At Standing Partnership, we're often asked by clients how they can best make the case for an investment in social media that makes sense (and more importantly, dollars) for the company.  

Making the business case isn't always easy for social media. Like most marketing and reputation management strategies, return on investment isn't easy to measure. So laying out the case on why to make that investment takes more than firing off a perfectly written memo and waiting for a sign off on a big new social media budget. Often, you have to plant the seeds for your case with bosses, managers and clients who may not be as familiar with the power of the social web.

We came across one of those seeds over the Thanksgiving holiday. In a visually captivating way, "The World of Social Media 2011"  (embedded below), begins to show the everyday role social media plays in the lives of people around the world. It's a cool little video (a few grammar errors notwithstanding).

Whether you're a social media expert or a total n00b, the video does a great job of simply explaining the impact platforms like Facebook, Twitter and LinkedIn are having on our culture.

I think this sort of overwhelming demographic data helps social media doubters begin to see the light. What other types of information are you sharing with bosses and clients to help make the case for social investment?

Posted in Digital Communications