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Stephen Colbert is Running for President ... in South Carolina

By: Susan Iskiwitch | 10/18/2007

... and as a Republican and a Democrat. Colbert hopes to be added to both parties' South Carolina's primary ballots -- a feat that will cost him $37,000 and the permission of the State Democratic Party (the Republican Party does not require a Party vote to appear on both ballots).

Elections are becoming less and less issues-based and more and more image-based. It's not a stretch to assume that the candidate with the greatest PR strategy has a leg up on his or her competition. Colbert is doing exactly what it takes in this day and age to win; even if it is all a big rouse to poke fun at our nation's highest election. He found a prestigious television program (his own, of course) to announce his candidacy, has found an opponent with whom he will go head-to-head (Barack Obama who says that Colbert is "no Ronald Reagan") and dropped the ‘T' in his last name to appease the media.

In the last 24 hours I can recall hearing or reading about the "campaign" on NBC, CNN, NPR, Washington Post, New York Times and other mainstream publications which leads me to wonder, "Will America vote for Colber-nation?" Does America want "Truthiness and Justice for All?" It's not such a far off notion (California, I'm looking at you and your current and former governors).

[youtube:http://youtube.com/watch?v=PxAyJsccgnQ]

Posted in Strategic Public Relations, Public Relations