Susan G. Komen Foundation – Life After Crisis

If you missed our blog last Friday, Standing has continued to monitor the latest happenings in the Komen-Planned Parenthood debacle or the past two weeks, watching everything from Komen’s initial halt of funding and the public outcry ensuing on the web, to the resignation of Vice President Karen Handel.

The Komen Foundation, one of the most well-respected and eagerly supported nonprofit organizations, announced a change in policy and they were not equipped to handle the ramifications of that. Unfortunately, we all agree this is a public relations disaster. And as a result, observers on all sides of the political spectrum are re-thinking this once-beloved organization.

And with Ms. Handel’s resignation, the conversation has turned almost exclusively to politics:

What role does politics play in non-profit funding?
Can the political views of any senior official sway the course of an entire organization?
And what does this mean for the future of the Komen Foundation?

All the while, Komen is simply trying to guide spectators back to their mission – saving lives and finding a cure for breast cancer.

What do you think Komen’s first step should be in trying to restore their reputation?

  • Ashlyn Brewer

    Komen needs to develop a strong, clear and apologetic message platform and begin proactively reaching out to their support base (online and off) who may be re-thinking whether or not to support the organization in the future. Shoring up this base is a key first step in their recovery.