It’s hard to believe that four days after the snow melted, the St. Louis Cardinals opened the 2011 baseball season. That day also opened the 2011 Missouri Farmers Care “Safe at the Plate” season. With a goal to educate consumers, the campaign utilizes multiple tools to bridge the gap between consumers and the farmers who feed them:
- Radio ads featuring Cardinals outfielder Matt Holliday and Missouri corn, soybean, beef, pork, poultry and dairy producers
- In-store promotions for beef, pork, poultry and dairy at Schnucks grocery stores
- Information booth at Busch Stadium staffed by farmers
- AgriMissouri gift basket in-game giveaways
- Farm tour and educational videos
- Billboards with educational messages
- Tweets and Facebook updates
Conventional agriculture is under attack by radical animal rights organizations, movies like Food, Inc. and feature articles in major publications. Consumers today have little familiarity with farming, but many questions about where their food comes from. So it is critical for organizations like Missouri Farmers Care to work to promote the continued growth of Missouri agriculture and rural communities through communication, education and advocacy efforts.
So the next time you order a hot dog or nachos at the ball game, also order up a better understanding of today’s farm families by checking out Missouri Farmers Care.