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The Best Advice for Using Twitter for Marketing and PR
By: Marijean Jaggers | 07/16/2009
If you're interested in learning how you can use Twitter for Marketing and PR, visit this site: www.howtousetwitterformarketingandpr.com.
Did you click through? Really? You should ...
The site makes a very strong argument, I think, and one I agree with. Surprised? Maybe even a little shocked? Let me explain, with bullets.
- Twitter is about relationships. You can't have a relationship with a corporation.
- What makes Twitter work is the humans who use it. Be human. Tweet as yourself, not some corporate shill.
- Twitter can help establish personal brands; one successful example of this is outlined in our post about the Charlottesville Albemarle Airport and the personal relationships being nurtured through Twitter by its executive director.
Do you agree with the point made on www.howtousetwitterformarketingandpr.com? Why, or why not?
Posted in Brand Positioning, Digital Communications, Public Relations
comments
Vijay Owens says:
Thu, July 16, 2009 at 2:52:pm
True for Twitter, but also just how we deal with each other in general. I’m not just about selling things. Yes I have a store, but there are so many reasons why I have a store besides to sell things.
It’s about the moms who sit on the couch and nurse, the toddlers enjoying the play area, my kids coming to work with me.
The baby and kids consignment store can become to moms what the old fashioned feed store is to farmers. Come hang out, chat, relax, and have access to a fun shopping experience without the boutique prices.
Our twitter presence reflects our culture: we’re not “projecting” an image, what you see is what you get. There’s no gimmick. We are just based on a simple premise: offer a good product at a good price, be friendly and welcoming, have integrity, and build a solid business on those principles.
Vijay Owens
Owner
Sugar Snap Consignment
Marijean says:
Thu, July 16, 2009 at 4:19:pm
Vijay, I love the picture you paint of the environment at the store; I do think that it is important that a Twitter presence by a business reflect its culture. Thank you for the comment; we always enjoy learning about businesses that understand the importance of their relationships with customers.
Amber says:
Thu, July 16, 2009 at 12:05:pm
I agree with http://www.howtousetwitterformarketingandpr.com in that I hope it will make PR and marketing pros stop and think. However, I do believe there are ways for companies to do it right. Check out @Shamu, @ShakesPizza, @WholeFoods. They are clearly using Twitter for PR and marketing, but they are following the guidelines you shared. In addition to those tips, I think it’s important for companies to realize it’s about engaging people in their brand ... and not at all about spewing marketing speak.