Our Blog: where do you stand?

The Many Faces of Standing Partnership

By: Marijean Jaggers | 04/21/2008

We had a problem at Standing. No one liked his or her headshot and we all pretty much hate getting our picture taken. Rather than using a photo, I'd been using an avatar that a friend of mine created for me to use on my personal blog. It became my brand, and I rather liked it. Other people did too, and before long, we hired my friend Shawn to create avatars for the entire Standing crew. We've been having fun using them on the blog, on social networking sites like LinkedIn and Facebook, in instant messaging and in comments we leave in online spaces.

We're finally finished with the whole crew's set, and will add new avatars as we hire new employees. You've already seen many of them on this blog, but here's the slideshow of the whole set. Let us know what you think of our look!

Posted in Culture, Brand Positioning