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The Power of Plain Old Publicity

By: Amber Morris | 11/12/2009

I honestly can't remember the last time I had my TV on. I get my news from the Internet. And in this age of social media, I think we tend to forget the power of plain old publicity via traditional, non-digital sources.

I listen to the radio in the car and occasionally at home (music is my noise maker ... instead of the TV, which I believe tends to fill the silence in most houses ... and when I get tired of my iPod, I switch to the FM dial). A few weeks ago, I began hearing promos for the Country Music Award (CMAs) on WIL-FM, one of St. Louis's country music stations. I heard one final promo on my evening commute last night ... and then I walked into my house and turned on the CMAs. 

Of course, a singular case study is not proof, but I imagine we continue to reach people and influence their choices with more than social media. Rather than focusing on Twitter or Facebook alone, organizations should consider social media as part of an integrated strategy that also includes public relations. And the reinforcement of messages across a variety of mediums may make a true difference.

Posted in Digital Communications, Public Relations